Interior advertising on buses and trains: choosing the right formats
Posters, window graphics, SwingCards or passenger screens: plan interior advertising with readable creative, clear production requirements and realistic delivery records.
Insights
Guides, analysis, case studies and planning resources for Road Media, outdoor advertising, DOOH, vehicle advertising and mobile media.
Buying DOOH: direct booking, guaranteed deal or auction?
Which DOOH deliverables need a commitment, and where does flexibility help? Compare direct bookings, guaranteed deals and auctions with clear buying questions.
Producing truck advertising: vinyl or a replaceable banner?
Adhesive graphics on a rigid box body, a separate tensioned banner or replaceable creative on a side curtain: what matters in mounting and production.
Planning taxi advertising: mobile brand presence while driving and waiting
Exterior panels, interiors and operating areas serve different purposes. Plan taxi advertising without confusing trips with guaranteed audience contacts.
Political outdoor advertising in 2026: transparency for posters and DOOH
The EU transparency rules also cover posters and DOOH. Understand the roles, labels and disclosures before booking and creative approval.
Retail Media and Road Media: touchpoints along the shopping journey
How retail media and outdoor advertising can play different roles along the shopping journey, with evidence and realistic measurement limits.
DOOH in context: planning weather, time and event triggers
Use context to select creative with a variant matrix, reliable data feeds, fallbacks and clear limits to performance claims.
OOH without greenwashing: building a credible campaign carbon footprint
A carbon figure only makes sense with clear boundaries. Bring printing, transport, media operation and audience data into a transparent account.
Company fleets as advertising media: what matters on the road
Connect fleet design, operating areas, wrapping and evaluation to turn everyday service journeys into a planned brand presence.
Mobility data in 2026: using journeys and traffic flows to plan Road Media
More traffic does not automatically mean more advertising reach. Understand how Mobilithek, MiD and ma OOH support location planning.
Airport advertising in 2026: why journey stages matter more than passenger totals
Check-in, shopping areas, gates and arrivals create different viewing situations. Passenger totals alone do not measure advertising reach.
EV charging sites as advertising locations: what 212,000 charging points mean for Road Media
Charging infrastructure creates potential contact points. Plan advertising around the site and the charging situation rather than assuming dwell time equals attention.
European Mobility Week 2026: planning campaigns for every generation
Connect inclusive mobility with site selection, readable creative and realistic measurement across different age groups.
Bus and rail advertising in 2026: reach starts with the route
Passenger journeys, recalled advertising and modelled contacts measure different things. Plan transit campaigns around routes and real viewing conditions.
Out-of-home in 2026: why DOOH is approaching half of global revenue
The WOO global market report in context: what digital growth means for classic outdoor, transit and mobile advertising.
120 square metres of attention: what a Munich classified ad teaches us about outdoor advertising
A personal flat search became a giant poster in Munich in 2001, attracted media coverage across Bavaria and exposed a difficult housing market.
Evaluating advertising sites: which location fits your campaign?
Compare sites using audience journeys, visibility, context, booking terms and clearly defined performance figures.
DOOH creative: a clear message instead of tiny details
Design digital outdoor creative around real viewing conditions, a clear hierarchy and a dependable approval process.
Measuring DOOH campaigns: making sense of playouts, contacts and reach
A clear measurement chain from technical delivery and modelled contacts to unique reach and campaign outcomes.
Advertising on the move: audience response and strengths in research
What studies suggest about awareness and positive perceptions of vehicle advertising, and where the evidence has limits.
Mobile outdoor advertising: formats and deployment planning
Advertising bikes, trailers or promotional vehicles? Plan routes, operating times, logistics and an evaluation you can explain.
Vehicle advertising: design and production for your own fleet
Bring design, bodywork, materials, production and maintenance together for a consistent fleet identity.
Digital out-of-home explained: screens, spots and audience contacts
How digital out-of-home works, including playouts, audience estimates, programmatic buying and screen-specific creative.
Planning out-of-home advertising: from campaign objectives to the right site
A practical guide to local out-of-home campaigns: target areas, sites, creative, budgets and evaluation.
What is Road Media? Understanding advertising along everyday journeys
An introduction to advertising formats, locations and movement, with the questions to ask before planning a campaign.