Retail Media and Road Media: touchpoints along the shopping journey
How retail media and outdoor advertising can play different roles along the shopping journey, with evidence and realistic measurement limits.
Road Media
Research, practical guides and campaign-planning resources on road media.
Mobility data in 2026: using journeys and traffic flows to plan Road Media
More traffic does not automatically mean more advertising reach. Understand how Mobilithek, MiD and ma OOH support location planning.
Airport advertising in 2026: why journey stages matter more than passenger totals
Check-in, shopping areas, gates and arrivals create different viewing situations. Passenger totals alone do not measure advertising reach.
EV charging sites as advertising locations: what 212,000 charging points mean for Road Media
Charging infrastructure creates potential contact points. Plan advertising around the site and the charging situation rather than assuming dwell time equals attention.
European Mobility Week 2026: planning campaigns for every generation
Connect inclusive mobility with site selection, readable creative and realistic measurement across different age groups.
What is Road Media? Understanding advertising along everyday journeys
An introduction to advertising formats, locations and movement, with the questions to ask before planning a campaign.