Political outdoor advertising in 2026: transparency for posters and DOOH
The EU transparency rules also cover posters and DOOH. Understand the roles, labels and disclosures before booking and creative approval.
Outdoor advertising
Research, practical guides and campaign-planning resources on outdoor advertising.
OOH without greenwashing: building a credible campaign carbon footprint
A carbon figure only makes sense with clear boundaries. Bring printing, transport, media operation and audience data into a transparent account.
120 square metres of attention: what a Munich classified ad teaches us about outdoor advertising
A personal flat search became a giant poster in Munich in 2001, attracted media coverage across Bavaria and exposed a difficult housing market.
Evaluating advertising sites: which location fits your campaign?
Compare sites using audience journeys, visibility, context, booking terms and clearly defined performance figures.
Planning out-of-home advertising: from campaign objectives to the right site
A practical guide to local out-of-home campaigns: target areas, sites, creative, budgets and evaluation.