road-media.com Insightshttps://road-media.com/Road Media, outdoor advertising and DOOH insightsenInterior advertising on buses and trains: choosing the right formatshttps://road-media.com/bus-train-interior-advertising-formats-planning/https://road-media.com/bus-train-interior-advertising-formats-planning/Sat, 24 Oct 2026 01:36:00 +0200Posters, window graphics, SwingCards or passenger screens: plan interior advertising with readable creative, clear production requirements and realistic delivery records.Buying DOOH: direct booking, guaranteed deal or auction?https://road-media.com/buying-dooh-direct-guaranteed-deals-auctions/https://road-media.com/buying-dooh-direct-guaranteed-deals-auctions/Wed, 21 Oct 2026 13:24:07 +0200Which DOOH deliverables need a commitment, and where does flexibility help? Compare direct bookings, guaranteed deals and auctions with clear buying questions.Producing truck advertising: vinyl or a replaceable banner?https://road-media.com/truck-advertising-vinyl-or-replaceable-banner/https://road-media.com/truck-advertising-vinyl-or-replaceable-banner/Mon, 19 Oct 2026 15:17:22 +0200Adhesive graphics on a rigid box body, a separate tensioned banner or replaceable creative on a side curtain: what matters in mounting and production.Planning taxi advertising: mobile brand presence while driving and waitinghttps://road-media.com/planning-taxi-advertising/https://road-media.com/planning-taxi-advertising/Thu, 15 Oct 2026 13:43:52 +0200Exterior panels, interiors and operating areas serve different purposes. Plan taxi advertising without confusing trips with guaranteed audience contacts.Political outdoor advertising in 2026: transparency for posters and DOOHhttps://road-media.com/political-outdoor-advertising-eu-transparency-2026/https://road-media.com/political-outdoor-advertising-eu-transparency-2026/Thu, 15 Oct 2026 11:36:00 +0200The EU transparency rules also cover posters and DOOH. Understand the roles, labels and disclosures before booking and creative approval.Retail Media and Road Media: touchpoints along the shopping journeyhttps://road-media.com/retail-media-and-road-media-shopping-journey/https://road-media.com/retail-media-and-road-media-shopping-journey/Tue, 13 Oct 2026 21:59:00 +0200How retail media and outdoor advertising can play different roles along the shopping journey, with evidence and realistic measurement limits.DOOH in context: planning weather, time and event triggershttps://road-media.com/planning-contextual-dooh-weather-time-events/https://road-media.com/planning-contextual-dooh-weather-time-events/Fri, 09 Oct 2026 20:40:00 +0200Use context to select creative with a variant matrix, reliable data feeds, fallbacks and clear limits to performance claims.OOH without greenwashing: building a credible campaign carbon footprinthttps://road-media.com/carbon-accounting-for-out-of-home-and-dooh/https://road-media.com/carbon-accounting-for-out-of-home-and-dooh/Wed, 07 Oct 2026 15:27:00 +0200A carbon figure only makes sense with clear boundaries. Bring printing, transport, media operation and audience data into a transparent account.Company fleets as advertising media: what matters on the roadhttps://road-media.com/company-fleets-as-advertising-media/https://road-media.com/company-fleets-as-advertising-media/Tue, 29 Sep 2026 13:21:35 +0200Connect fleet design, operating areas, wrapping and evaluation to turn everyday service journeys into a planned brand presence.Mobility data in 2026: using journeys and traffic flows to plan Road Mediahttps://road-media.com/mobility-data-and-road-media-planning-2026/https://road-media.com/mobility-data-and-road-media-planning-2026/Fri, 25 Sep 2026 10:27:00 +0200More traffic does not automatically mean more advertising reach. Understand how Mobilithek, MiD and ma OOH support location planning.